The COVID-19 global pandemic affected everyone and their businesses, putting a halt to production and productivity worldwide. In The Gambia, women, were left especially vulnerable as they make up a high percentage of startups and are the owners of most small businesses. Female and youth unemployment rose to 57.1% and 41.5% respectively, according to the UNDP’s assessment of The Gambia’s socio-economic situation following the coronavirus outbreak.
This prompted The Woman Boss to hold our very first Pop-Up Market on Sunday, December 20, 2020, at the Disruptive Lab outdoor space. Our goal was to create market linkages, sales, and other economic opportunities, to help and promote women entrepreneurs in the city. This was an environment where women entrepreneurs could establish their brand presence, market themselves, gather customer recognition, and interact with potential investors. From 1:00pm to 6:00pm, various established and well-known people, as well as the general public, attended the event to champion these women entrepreneurs, while shopping for the Holiday Season.
‘The most remarkable Woman Boss event I ever attended was the Pop-Up Market simply because I was able to meet the past cohort members, know and learn about their businesses, and I also made lots of sales, which made me more excited. I can’t wait for more Pop-Up Markets!’, says Fatima Muloshi (pictured on the left), Founder and CEO of Modest Modeling Agency and a member of the third cohort of our Woman Boss 90-Day Accelerator Program.
The Pop-Up Market was well attended with live music, vibrant colors, food, photo booths, and tons of happy faces. The outcome was nothing short of marvelous and the women entrepreneurs went home with smiles on their faces and a new sense of hope.
A woman alone has power, but collectively we have impact. Traditionally we have been taught to be competitive with one another, but with events like the Pop-Up Market, we come to realize that our power as women, lies in supporting one another. Studies after studies show that women who support women are more successful in their business. If there was one thing we all took home from the Pop-Up Market, it would be the beauty we create when we become each other’s village.
Ndey Mariam Camara
Intern and Woman Boss High School Ambassador
Behind every successful woman, is a tribe of other successful women who have her back.